Pricing Calculator
Set the perfect selling price from your cost using a target margin or markup.
✓ Professional standard Based on the published fee structures of Shopify, Amazon, Etsy and eBay for realistic seller estimates.
Pricing Calculator is a free online e-commerce tool from Toolinza. Set the perfect selling price from your cost using a target margin or markup. It runs entirely in your browser — your data is never uploaded — needs no signup, and works on any device. Toolinza offers 293+ free tools used by people across the UK, USA, Canada, Australia, the EU, India, Pakistan, the Middle East and worldwide.
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About the Pricing Calculator
Pricing is one of the hardest decisions a seller makes — too low and you lose money, too high and you lose sales. The reliable way is to work forward from your cost to a price that hits the margin you need, rather than guessing.
This Pricing Calculator sets the perfect selling price from your cost using a target margin or markup, so every product is priced to be profitable.
How to use the Pricing Calculator
- Enter your product cost.
- Choose a target margin or markup.
- Add any fees to factor in.
- Get your recommended selling price.
Key features of the Pricing Calculator
- Sets price from cost and a target margin or markup
- Works to margin or markup, whichever you use
- Factors in fees
- Ensures every product is profitable
- Private — runs in your browser
How the Pricing Calculator works
These calculators use the standard, published fee structures of the major marketplaces and platforms — Shopify, Amazon FBA, Etsy and eBay — including referral, transaction, payment-processing and fulfilment fees. By combining those with your product cost and price, they show your real profit and margin per sale rather than just revenue.
All calculations run privately in your browser.
Tips & best practices
- Decide whether you are pricing to a margin (share of price) or a markup (share of cost) — they give different prices for the same target number.
- Price to leave room for discounts and marketplace fees, not just to break even.
- Check the final price against competitors, then adjust cost or margin rather than just cutting price.
Standards & accuracy
Based on the published fee structures of Shopify, Amazon, Etsy and eBay for realistic seller estimates.
Marketplace fees vary by plan, category and country and change over time, so treat results as close estimates. Confirm the exact figures against your own seller account before making decisions.
Who uses the Pricing Calculator?
- Pricing new products from cost
- Repricing to hit a target margin
- Setting consistent pricing rules
- Wholesale and retail pricing
Privacy & security
The Pricing Calculator runs entirely inside your web browser. Your data — whether that is a file, figures or text — is processed on your own device and is never uploaded to a server, stored or shared. There is no signup and no account, so you can use it as often as you like while keeping full control of your information. This makes it a safe choice even for confidential and sensitive work.
Why choose Toolinza?
- 100% free — no hidden charges, watermarks or usage caps.
- Private & secure — your data stays on your device.
- Standards-compliant — accurate results suitable for the UK, USA, Canada, Australia, EU, India, Pakistan, the Middle East and worldwide.
- Works everywhere — desktop, tablet and mobile.
Frequently asked questions
Choose a target margin or markup and the calculator works forward from your cost to the selling price that achieves it, factoring in any fees.
Either works, but be clear which you mean, as they give different prices. Margin is a share of the selling price; markup is a share of the cost.
Yes. You can factor in fees so the recommended price still leaves your target profit after them.
Yes. The Pricing Calculator is completely free with no signup, no watermarks and no usage limits. Toolinza is supported by unobtrusive advertising so every tool stays free.
Absolutely. This tool runs entirely in your browser — your data and files are never uploaded to any server, so everything stays private on your own device.
No. The Pricing Calculator works instantly in any modern web browser on desktop, tablet and mobile — Windows, macOS, Linux, Android and iOS.